Friday, March 9, 2018 / by Ruth Ballantyne
Manufacturers are always looking for solutions to help consumers complete their paint projects quickly and easily with long-lasting results. The latest innovation that is a big hit with homeowners is Behr Premium Plus Ultra Interior, a high-performance product that allows consumers to paint, prime and protect all in one with a new advanced stain-blocking formula. It's the ideal product for everyday use or even for tough, challenging conditions.
"The new formula is an example of our commitment to deliver the highest quality products at competitive prices, giving do-it-yourselfers the power to achieve their vision in every room," said Aimee Desrosiers, Director of Marketing at Behr Paints.
Formulated for the homeowner looking to paint and protect with the added benefit of keeping stains from bleeding through, it is targeted for high-traffic spaces such as family rooms, kids' rooms, kitchens, bathrooms, living rooms and hallways. Other added benefits include a shorter dry time and increased film hardness offering even better durability and a long-lasting appearance.
In addition, the paint is a low VOC, 100 percent acrylic formula with a mildew resistant finish for increased ease-of-mind when painting. "It offers excellent adhesion and ensures outstanding stain, scuff and mar resistance for long-lasting colors and easy-to-clean surfaces," explained Desrosiers.
For more information on the latest paint trends and a robust how-to section visit www.behr.com.